![]() The one thing that everyone seemed to agree on was that ANTI was a multidimensional record. In hindsight, such complex promotion was indicative of the intricate work the singer was putting into the record, but how could we have known that much? The final product sounded as if things got out of hand and became too powerful to be controlled, like an unhinged piece of art which a painter can’t fully walk you through the steps of its conception. The rollout was, at its best, perplexing with the excuse of being conceptual. The record’s irreverent aura was as enthralling as it was frightening, causing confusion over the singer’s intentions: none of the three stand-alone singles released in 2015 was included on the album. Rihanna gave zero fucks.ĪNTI’s idiosyncratic and slyly psychedelic narrative divided critics and put some listeners on edge, especially those waiting for the EDM-infused, ready-to-hear formulated pop tracks so innate to Rihanna’s career. Questions flew around from every direction like stray arrows. Then, one day, after weeks of cryptic promotional videos and a confusing rollout, ANTI, Rihanna’s eighth studio album, was officially out. ![]() One day, the realm’s inhabitants entered a great famine, in which no new album came out for three long years. According to this tale, a Rihanna album was expected every year like Christmas, and such an album would provide radio-friendly club anthems so the people could survive throughout the following year. Legend has it that beyond Amazon Prime runway shows and make-up tutorial videos on Instagram, there lies a realm called Navy where an ancient tale is kept locked away.
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